Matthew Firth
Matthew Firth founded NexSpark Friends in 2026, alongside NexSpark, the AI-assisted matchmaking service he started first. Both are built on the same idea: the same compatibility work that makes a good match can find a good friend, so he pointed it at a second, harder kind of loneliness. NexSpark Friends is deliberately its own product, with its own team and its own rules, kept separate from the dating side by design, not just by setting.
Your people are already here. They moved to this city the same year you did. They're wondering where you are, too.
Before NexSpark, he spent years building software: e-commerce systems, enterprise platforms, AI and IoT infrastructure. That background is why he built matching instead of a feed: he'd seen up close how a product's incentives shape everything about how it treats you, and he wanted to build one that only wins when you do. He's based in Atlanta, where both NexSpark and NexSpark Friends launched first.
On the NexSpark Friends Journal, his byline covers Circle mechanics, the research behind group size and friendship formation, and the occasional personal note. For the full story of why he started this second product, read why I started NexSpark Friends. He also writes the founder's letter on the matchmaking side; you can read that version at nexspark.com/founder.